TARGET POPULATION
Within the scope of European Sports Week, the main goal of the project is to encourage about 4.5 million people to participate these events regardless of their age, gender or ethnic background and by doing that making the entire 85 million people living in our country feel a part of this project when the multiplier effect of 4.5 million participants is taken into consideration.
Although the overall target of this project is the entire 81 cities of our country, the foremost target population is the 7 metropolitans which have the highest population and touristic potential (İstanbul, Ankara, İzmir, Antalya, Rize, Malatya and Erzurum).
Throughout European Sports Week (23-30 September), We will be holding 115 different National Sports and Health Days events in these above mentioned 7 big cities while various events aiming at raising awareness on sports and healthy living will be being held in all 81 cities in cooperation with our project partners.
